Augmented reality is impacting the way we participate in the outdoors. Consider Pokemon GO, which gained worldwide appeal in a matter of days and encouraged millions of people to go outside. Yet, is this the best way to promote outdoor participation? While there have been significant innovations in headsets, Google Glass, and the smartphone, the technology is only in it's infancy.
How will Pokemon GO and other forms of augmented reality change our outdoor experiences? Kelly Davis is optimistic. In this episode, we talk about the opportunities, business implications, and what’s worrisome about this rapidly evolving movement.
Kelly Davis is the director of research at Snowsports Industries America, or SIA. SIA is the non-profit, North American member-owned trade association representing suppliers of consumer snow sports with constituents in the retailer, rep and resort communities.
Stio was founded to inspire connection with outdoors through beautiful, functional products infused with mountain soul. Technical performance, quality and versatility are hallmarks you’ll find in every piece of apparel, be it intended for epic alpine pursuits or quieter moments of the mountain life.
Use the code "meister" at checkout.
If you are like me, you have a few "go-to" t-shirts in your drawer that you find yourself wearing more frequently than others. My goal with the MtnMeister shirt was to make this one of those shirts. I chose a super-soft and functional blend (4.3-ounce, 50/50 ring spun combed cotton/poly). The shirt has a fitted shape and a clean design for both casual and active use. Finally, I chose heather colors for a textured look that complements the clean design.