Why is it that when we reach into our t-shirt drawer our hands gravitate toward a select few shirts? One would think that there would be an even distribution of wear-frequency. But no. We have a rotation of our favorites, and the others, for the most part, go untouched. In creating the MtnMeister t-shirt, I researched the characteristics that increase magnetivity.
Neutral, with a little spin. Most likely your favorite shirt isn't white. It also isn't lime green. The MtnMeister T is "heather charcoal" for the guys and "heather navy" for the ladies.
Quite simply, soft is a must. You'd have no problem replacing your pillowcase with your favorite shirt.
The graphic/text says something about you without saying "LOOK AT ME". Your favorite shirt sparks good conversation with other people who have similar interests.
The fit should be unnoticeable. Here are some characteristics of the shirts that are in the back of your drawer and haven't been touched in a long time:
- Sleeves past your elbows
- Sleeves that are so short that you aren't sure if you can call them sleeves. I know, it's confusing.
- Butt coverage
- Belly-button exposure upon arm liftage
- Box-fit that makes you look wider than you are tall.
- Slim-fit that decreases your lung capacity
Many t-shirt producers and wearers don't appreciate the importance of this characteristic. Because you wear your favorite t-shirts so frequently, they need to not only withstand wear and wash, they need to get better with time. As your T undergoes small stresses, it actually becomes softer and better fitting. This further expands the disparity between your favorite shirts and the untouchable ones. Quite a special characteristic if you ask me.
It goes with EVERYTHING. Jeans, khakis, yoga pants, hiking pants, nice shorts, athletic shorts, bathing suits, and most importantly, nothing at all.